Project Portfolio

B2B Customer Success Software Messaging

Refined category and product messaging to position as a leader in enterprise customer success software leading to a cross-channel messaging reboot.

B2B Marketing Automation Implementation

Implemented HubSpot to enable lead scoring and marketing automation for B2B market segments.

B2B Noise Cancellation Software Messaging

Owned the development of messaging, positioning, and enablement materials for the enterprise B2B professional, contact center, and BPO market segments.

Product Innovation & Messaging Video

Developed an end-of-year video to recap product innovations and introduce new messaging into the market.

Product Launch Process

Developed and implemented a new feature go-to-market launch process that significantly reduced internal friction and increased adoption of new features.

Social Advertising Software AI Feature Messaging

Owned the value-based messaging and positioning for the Advertising product and translated into concise, compelling GTM collateral for new and existing offerings.

What My Colleagues Say

Emily Finch, Associate Product Marketing Manager

"I had the pleasure of working with Lauren for just a short period of time but in that time the insight I gained is invaluable. She is a talented and bright Product Marketer as well as a great mentor. She found the perfect balance of lending support while pushing me professionally. Lauren sets the bar high and then arms her team with the tools and motivation to achieve these goals. She is a stellar leader in the space."